Design for people.
Validate with data.
Turning deep user insights into accessible designs that deliver business value to community
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What I am good at?
User Research
Conducting interviews, surveys, and field studies to gather deep insights into user behaviors, motivations, and pain points.
Journey & Wireframing
Creating structural maps and low-fidelity skeletal frameworks to organize content and define the hierarchy of a digital interface.
High Fidelity & Testing
Building interactive simulations of the final product—ranging from paper sketches to high-fidelity digital models—to explore functionality before development.
User Testing & Measure
Observing real users as they attempt to complete specific tasks to identify friction points and validate that the design is intuitive. Add correct metrics to measure success.
How I approach design
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Discover
Challenge assumptions and uncover the deep, underlying needs of users through unbiased research.
Define
Synthesize raw research into a clear, actionable, and human-centered problem statement.
Develop
Thinking broadly through rapid prototyping and collaborative ideation using low-fidelity models to fail fast and learn quickly.
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Deliver
Validate, refine, and launch a polished solution that effectively solves the user’s needs and meets business goals.
Where I use AI in Design
Accelerated Research Synthesis
Dovetail or Looppanel to instantly transcribe and analyze hours of user interviews to identify recurring themes, sentiments, and pain points
Hyper-Personalization at Scale
Algorithms to analyse real-time user behaviour to dynamically adjust content and interfaces to meet an individual's specific needs.
Automated Accessibility Auditing
Axe DevTools scans designs in real-time to detect color contrast issues, missing alt-text, or navigation barriers.
Synthetic User Testing
QoQo.ai "personas" can simulate thousands of user interactions to catch obvious flaws before real participants.
Predictive User Behaviour
Neurons MLMs can anticipate where a user might struggle or drop off, enabling you to proactively design out friction.
My Recent Projects
Complexity is easy; clarity is the real challenge.
Case Studies
Brands I've helped design
Making it simple. Making it useful. Making it human.
Contact me
Help me turn this 'How Might We' into a 'How Did We?
